However, even with the limited availability, no influential customers appeared, infuriating Kale after the first speech to the future Armstrong users. In secret from most of the company, he planned it to run with SPECTRA installed in all models, hyping it up as a way to give a new life to disabled people, but eventually turning them into eternally loyal customers and spreading Armstrong interest to other groups. By creating an entire new team of Heads of Department (demoting Macaron in favor of Zanzo), he pivoted the company towards profits and rampant growth, at the expense of the customer's needs and the company's previous philanthropic reputation.Īt some point, he discovered his mother's department for prototyping robotic limb enhancements, and took the idea for himself, starting Project Armstrong.

A great manipulator to get what he wants with minimal effort, he's quite immature as well is shown best when things do not go his way, ranting at his own bosses in emails over suggestions, and calling Chai and his friends 'losers.'īefore the events of the game, Kale created (or oversaw the creation of) SPECTRA to control his mother Roxanne's mind, forcing her to relinquish the CEO position of the company to him by faking health concerns.

Through a desire to put the least amount of effort, he designed SPECTRA to remove his customers' will, believing their anxieties about choice to be a detriment to everyone.Įven with all of his glaring mistakes, Kale believes himself to be perfect and genuinely believes the ideas he steals are his own, not believing in anyone else's competence. Despite a similar disposition, however, Kale contrats Chai's easygoing attitude by getting upset at the smallest of slights and inefficiencies, even his own. His robotic implants share the same color attire he normally dons, but now with a blue line on his chest reminiscent of a tie.įrom his public image, he appears as charismatic and inspiring to several others, posing himself as an innovative mind worthy of suceeding his mother.īeneath his facade, Kale is shown to be lazy, egotistical, and immature not dissimilar to Chai. He can also adjust his appearance to include a long, mechanical coat. Upon taking this off however, Kale's been shown to have heavily modified his body, being entirely cybernetic from the neck down. Under the main suit, he wears a white collared shirt and a red tie. He primarily wears a black suit with several red and gold highlights, as well as gloves and spats, concealing most of his body. Kale has beige hair that’s mostly slicked back, with a portion curving over his forehead. Kale is a tall man with green eyes and tan skin. ' ―Character profile on the Hi-Fi Rush website These days, Kale's laser-focused on his company's next big initiative - one that may not be as altruistic as it appears. While charismastic and inspiring to outsiders, some criticize the recently appointed CEO for placing profit before the interests of his customers - but who's to say Kale isn't just a visionary working hard to give people what they want?

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